Shoppers' preferences are shifting, and any good marketer will tell you that your campaigns need to be constantly adapting to exceed the expectations of your consumers. This momentum affords us the opportunity to shift our email strategy to a people-centric model - to cut down on outdated batch & blast techniques, stop marketing to segments, and start speaking directly to individuals. Join BounceX and Liveclicker for a discussion on how to send the most relevant message to your highest intent prospects and get the most out of your email program.