Relevance is your key competitive advantage in 2018. But you're not going to be able to pull it off without becoming as personalized as possible in your communications with your prospects. Relevance starts onsite by identifying your audience through opt-in and email capture campaigns. The goal is to capture your high-intent traffic by building your opt-ins when a user is behaviorally ready to submit their information. Join BounceX and BigCommerce as we show you the best onsite identification techniques and teach you how to create a customer journey that increases opt-ins.