Human Emotions in Digital Channels

 In the previous episode of our 6 part series, we discovered how different systems of decision-making can impact online behavior. In episode four, we’ll add to that understanding by establishing a series of lenses through which brands can focus their behavioral data. We’ll tackle emotion, memory and habit and how these complex interactions can lead to truly massive and downright indiscernible datasets. Then, we’ll build your understanding of a series of mindsets that help you illuminate the intent lying in this data.

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In this live 30-minute interview with Dr. Liraz Margalit, Head of Behavioral Research at Clicktale on Tuesday, May 15th at 11:00am EDT, you will learn:

  1. The essential role memory, emotion and habit play in online decision-making
  2. How to smooth over the complex interplay between all these psychological forces
  3. Tactics for strategists to uncover the intent behind raw behavioral data.

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